Fashion corporations utilize a mechanism referred to as licensing to expand the complete and additionally increase revenue via royalties. thus what specifically is licensing?

Licensing is that the method of “renting” a fashion company’s property (generally trademarks) to a different entity to be used in conjunction with a product or service, for a add of cash referred to as royalties. it’s supported a written agreement agreement between the owner of the property, called the licensor, and also the manufacturer or merchant, called the retail merchant.