We are aware that attorneys love words. However, your prospective customers love movies, and hosting your own movie clips on YouTube and Facebook is a superb method to earn your situation to those prospective customers in addition to enhance your SEO.
Whether you have a video on your site, you need to produce a YouTube station to your clinic that can do double duty for you: persuading prospective customers why they ought to hire one, and fostering your Google rank. Here is how:
1. Select your specialization.
You have heard me say it before, but it bears repeating: Among the greatest legal advertising mistakes lawyers make is a generalization. You have to market yourself as a professional (from the advertising sense) — you are a divorce attorney, or an auto incident lawyer, or a real estate planning attorney. Pick 3-4 topics in your field of specialty and create informative speaking points (no longer than 3-4 minutes per day) that prospective clients will discover useful. And keep in mind, you aren’t shooting a business — also make it brief and informational.
2. Take your movies.
Your clips don’t have to be Hollywood-quality phenomena. It’s possible to find a cheap DSLR camera using a built-in USB link so that you may upload every video into your computer and edit it, and generate a file on your YouTube station.
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3. Establish your station.
Using YouTube, you may make your own TV station. The site will even walk you through the procedure, including tagging and uploading your own movie. Make SURE you name and label your movie along with your keywords (i.e., “Atlanta divorce attorney”) so that you feed these search engines. You’ll also have to bring an outline — be as unique as possible and utilize your key terms. You should include captions since many men and women watch videos on the internet with the sound away.
4. Boost your station.
Bosting your channel just makes sense. Aside from getting organic YouTube promo for increased viewership, you might want to explore other tips in promoting your channel.
Insert your YouTube station URL to your entire social networking webpages — LinkedIn, Facebook, Twitter, etc. — and for an email signature. Have everyone on your clinic add it with their own social websites and digital signatures also. You might even look for related videos on YouTube and place a movie response linking your station to all those applicable videos. And, clearly, connect your YouTube station to your site and website.
Online video is an excellent social networking tool for the law firm advertising arsenal which may assist you with SEO and bringing new customers.
